Cassidy joins after virtually three years at Yum Manufacturers, the place he was made director of marketing for KFC Canada in July. Previous to that transfer, he held the same position main marketing for Pizza Hut Canada.

“[Tim Hortons] serves comfort and convenience to more than 4,000 communities. It’s synonymous with Canada and is practically part of our DNA. It’s an iconic brand that touches so many Canadians on a daily basis. It is a turnaround story that I want to be a part of,” Cassidy wrote in a LinkedIn put up asserting his transfer.

Cassidy’s hiring is the second marketing chief Tim Hortons has added to its crew this yr. In January, Tim Hortons employed Hope Bagozzi – previously of McDonald’s Canada, the place she led the nationwide marketing crew – as its new global CMO, changing Paloma Azulay, who had been moved by Restaurant Manufacturers Worldwide into the identical position at Popeyes.