Tim Hortons has made a new addition to its marketing management, hiring Jason Cassidy as head of marketing strategy and class administration.

In his new position, Cassidy will probably be in cost of the strategic growth of marketing applications in Canada, main 12 individuals throughout the QSR’s class administration, calendar lead and shopper insights groups.

“During these unprecedented times, we know Jason will help ensure Canadians from coast to coast to coast feel connected to the values that have made Tim Hortons an iconic brand in this country, as we continue to share the best of Canada with every community we serve,” a spokesperson instructed strategy in an announcement. An identical position at Tim Hortons was beforehand crammed by Markus Sturm, who was promoted to head of finance and retail earlier this yr.