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2. To generate high-quality leads.

Your gross sales division is determined by a constant stream of leads to nurture and switch into new prospects. You are not their solely supply of leads, however it’s secure to say your colleagues over in gross sales are relying on you to convert your web site’s highest-quality leads into new contacts to which they’ll attain out.

From tried-and-tested strategies like on-page types to revolutionary options like chatbots, there are various methods by means of which you’ll be able to gather a web site customer’s contact data. However one of many largest challenges a marketer faces is actually generating high-quality leads which can be a good match for the enterprise.