While preparing your campaigns, check your content for typos, grammar, and plagiarism. Use free tools such as plagiarism checker online to ensure that you don’t ruffle Google’s feathers and end up on the last pages of a search.

You may think that the previous step concludes your marketing efforts, but there is one more – one that most forget. The very last step is to analyze closely the results of your marketing. There are many tools you can use for this, many of which are free – including Google analytics, ahref, etc. This will let you avoid any mistakes in the future and maximize your next campaign’s effect.