* What are the things you need to buy? This includes software, hardware, etc.

* What expertise do you need to hire? You may be unable to do everything yourself and need a team to help you out. For example, if you’re preparing a podcast, you may prepare the copy yourself but hire someone to help with the technical side of things.

* What are the tools to analyze or evaluate your efforts? To determine a campaign’s success, you may need access to specialized software.

* How much money should you spend on Ads? if you choose to run paid ads, you need to decide how much you can pay each month.

It’s now time to create your content and to distribute it across different social platforms such as your website, Facebook, Instagram, Quora, etc.