Once you have a clear idea of the goal, you must choose the type of content you are going to create and the platform on which you will promote it. Keep in mind your target audience and their buying personas and ask yourself:

* What can you provide?

* What are the issues people suffering from?

* What solutions can you offer?

* On which platform does your audience spend the most time?

* How can they succeed in their daily life by buying your products or service?

After choosing what type of content you are going to create and choosing the right channel, it’s time to set a marketing budget. To do so, identify what you need: