No wonder then that social media marketing is still one of the best ways to promote almost anything.

One of the more traditional kinds of marketing is email marketing.

Emails and newsletters offer one of the best returns on your investment (ROI), providing you with an instant, direct approach to a very large audience.

Once you have determined the right content for you, it’s time to start working on your strategy. This involves five steps.

First of all, be smart about your content marketing strategy. It’s not a stand-alone endeavor. Instead, it should work hand-in-hand with the company’s overall marketing goals. While we may think that the sole goal of a marketing campaign is to generate sales, this is not always the case. For example, possible campaign goals may include improving brand awareness; brand loyalty; attracting a strategic partner, etc: