Steps for a Successful Content Marketing Strategy
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According to studies, 63% of consumers want to get information through videos as they give the best experience, are easier to understand, and are more informative. I suspect that this statistic depends a lot on your audience’s age, as I personally prefer reading content to watching videos.
Even so, and if it’s appropriate for your target audience, you can add videos on the landing page of your website, run a YouTube channel, or even add videos to your emails.
Infographics are one of the best visual marketing methods as they combine text with bold colors, figures, and pictures. This makes it easier to understand any concept. Unsurprisingly, infographics are one of the essential tools used in the corporate industry.