The most popular kind of inbound marketing, and the one that most concerns writers, is content marketing. Content marketing includes several kinds of content and media.

Content marketing is a type of marketing technique that involves planning, creating, sharing, and distributing content in order to: encourage the targeted audience to act in a specific way (e.g. buy our book)

This is my favorite kind of content marketing. In many ways, blogging for a business is no different than blogging for yourself. You need to produce high-value informational content to build your audience’s trust. I love this kind of content writing the most as a lot of creativity is involved in it.