Basically, a strategy is a process. When it comes to advertising and promotion, it involves activities such as creating, planning, analyzing, marketing, and restructuring your content with the purpose of generating more conversions.

Outbound marketing strategies, e.g. ads, are fast becoming outdated. Converting banner ads into sales and profits, for example, is becoming increasingly harder.

Instead, inbound marketing strategies are taking their place. These include content that reaches the targeted audience in a natural way, for example by adding a story to a business-related post. This makes your marketing feel more engaging, trustworthy, authentic, and tailored toward your audience.