Curation versus creation 

The evolution of content material hasn’t occurred slowly throughout the pandemic. It felt prefer it occurred in a single day, and truthfully, it’s nonetheless evolving.

Simply check out your favourite manufacturers. For a lot of, you’ll be able to visibly see the place the shutdown began. At some point they had been posting lovely product imagery, then—boom!—it’s all info on easy methods to wash your fingers, how they’re right here for you throughout shelter in place, how they’re creating PPE.

Then one thing fascinating occurred. As inventive companies and types wrestled with not having the ability to go right into a studio and produce the lovely imagery we had been accustomed to, many manufacturers regarded inward. We don’t know the way lengthy we’ll socially distance or after we may even return into the workplace. Constructing a inventive muscle that may rely much less on the creation of content material however as an alternative on curation of content material will serve each advertising and marketing group, not simply the social group.