How Is Reputation Management Totally different From PR?

Each public relations (PR) and on-line fame administration have the identical aim: portraying the corporate in the very best gentle. The principle distinction between the 2 is how they obtain that aim.

PR companies work externally, resembling by promoting and coordinated media promotional efforts. It’s principally a proactive effort to strengthen manufacturers as a substitute of minimizing assaults on corporations (although PR companies do typically deal with harm management).

Online fame administration, however, is most frequently reactive. It includes searching for and responding to doubtlessly damaging content material from different folks or corporations.