Within the advert, Kendall Jenner subtle a standoff between police and protesters by handing the cops cans of Pepsi. Customers had been outraged by what they felt was a belittling of protesters who had been arrested, significantly for the reason that advert straight evoked a picture from a protest against police brutality in Baton Rouge, Louisiana.

Pepsi’s apology centered on the unsuitable “who,” apologizing to Kendall Jenner and never addressing the problems folks had with the advert. They by no means talked about the picture shoppers felt the advert evoked, they usually barely commented on the concept that the corporate was making gentle of great protests.