marketing strategy to boost horticultural exports in Kenya
The East African nation registered horticultural exports worth 449 million dollars in the first quarter of 2010, up by 1.82 million dollars compared with the 306 million dollars registered in the same period in 2019.
In the second quarter of 2020, a lower export value of horticulture amounting to 217 million dollars was registered compared to 247 million dollars registered in the same period in 2019, according to statistics from KEPROBA.
Kenya’s half year exports of horticulture decreased by 27.3 million dollars to 526 million dollars in 2020 from 554 million dollars in the same period in 2019.
The agency attributed the decrease to the emergence of COVID-19 and the measures to control its spread which saw nations closing their borders, thus hindering exports.