These leading five markets accounted for 13 percent of Kenya’s total exports and 72 percent of Kenya’s exports on horticulture respectively.

According to KEPROBA, some of the key goals of the strategy is to position Kenya as the world’s premier source of quality horticultural produce grown by ordinary farmers, in natural and sustainable conditions; build trust, strengthen synergies and information-sharing between stakeholders in Kenya’s horticultural value chain; as well as drive increased horticultural foreign exchange earnings from key and emerging export markets.

Marube said the multi-sectoral collaboration with key players in the horticultural sector in developing the strategy will ensure all the producers in the horticultural industry are holistically engaged to maximize results.