marketing strategy to boost horticultural exports in Kenya
“As an agency, we can only rely on the producers since our role is to facilitate exports growth in the targeted and emerging markets,” Marube said.
The horticultural sector remains among Kenya’s top four foreign exchange earners for the country, accounting for 19 percent of Kenya’s total exports in 2019.
This was made up of floriculture at 11 percent, fruits and vegetables at 4 percent each, said KEPROBA.
Kenya’s key destinations for horticultural exports in 2019 included Netherlands which attracted 39.1 billion shillings (355.5 million U. S. dollars), Britain 217 million dollars, UAE 52 million dollars and the U.S. 49 million dollars and Germany 43 million dollars.