2. Observe consumer flows

It’s important to know how the leads are getting to your pages. 

Are they clicking on ads? Did they discover your web site in Google searches? Have been the social networks that directed them there?

By following consumer flows, you uncover the pages that have been accessed earlier than they reached your web site. This manner, you’ll be able to higher perceive their habits and even determine their wants.

If somebody reached your product web page after looking for a long-tail key phrase on Google, for instance, you might assume that the consumer already is aware of what they’re in search of.