One other distinction is the communication mannequin adopted by every software.

With CRM software program, it’s common for the gross sales rep to contact every buyer individually. 

A Marketing Automation software, nonetheless, facilitates the interplay with segmented teams.

The distinction between Marketing Automation and electronic mail advertising instruments

The distinction right here is a bit more obvious. To start with, take into consideration the information collected by every of the instruments. 

The e-mail advertising instruments will present info relating to the habits of the recipients of the e-mail marketing campaign.