The retail sector has confronted many threats over time, which have solely intensified through the coronavirus pandemic. With bodily shops shuttered, digital commerce has change into a lifeline for retailers. And as customers more and more store on-line, they’re looking out not only for necessities but additionally issues like toys, attire, and residential items. Whereas this presents a possibility for struggling companies to reconnect with customers, many can not afford to achieve this at scale.

In gentle of those challenges, we’re advancing our plans to make it free for retailers to sell on Google. Starting subsequent week, search outcomes on the Google Buying tab will consist primarily of free listings, serving to retailers higher join with customers, no matter whether or not they promote on Google. With a whole bunch of thousands and thousands of purchasing searches on Google every day, we all know that many retailers have the objects folks want in inventory and prepared to ship, however are much less discoverable on-line.