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In major shift, Google Shopping opens up to free product listings – Marketing Land

New PayPal integration. Google additionally introduced a brand new partnership with PayPal on Tuesday. Retailers utilizing PayPal will likely be ready to hyperlink these accounts to Google Service provider Middle, which is able to permit Google to pull in vendor particulars quicker and to confirm trusted retailers.

Google additionally companions with e-commerce platforms, together with Shopify, WooCommerce and BigCommerce to make it simpler for retailers to handle stock and merchandise.

Google says the change will absolutely take impact within the U.S. earlier than the top of April and increase globally by the top of the yr.