Product feed-powered. Just like the advertisements, the free listings will likely be powered by product information feeds uploaded to Google Service provider Middle. Google opened up Merchant Center to all retailers a bit over a yr in the past to begin enabling natural product visibility in areas of the search outcomes, together with Picture search. Extra not too long ago, Google started displaying natural product listings in a bit called “Popular products.”

To get began, you’ll want to open a Google Service provider Middle account and add a product feed. Sellers should decide-in to “surfaces across Google” to be eligible for natural visibility, Google notes within the up to date help center article.