Earlier than going totally paid, Google’s product search suffered from a high quality downside — with listings that always led to out of inventory or totally totally different objects altogether. Google’s capacity to be certain that the data in a product feed matches the information on the positioning has superior considerably since then.

Then there’s Amazon. Google has seen the e-commerce large continue to gain share in product search and advertising. Limiting the universe of merchandise obtainable in Google Shopping outcomes to these retailers who’re prepared to pay has put Google’s search energy at a drawback.