“For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs,” mentioned Prepared. “For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings.”

Why we care. That is an evolution we’ve been watching carefully and in some ways is a again to the longer term second for Google product search, which used to be free (bear in mind Froogle?), earlier than it shifted to a purely paid product in 2012. Two issues have modified since that point: information high quality and Amazon.