Google is taking the numerous step of opening up its Shopping search outcomes to unpaid, natural listings. The Google Shopping tab outcomes “will consist primarily of free product listings” beginning subsequent week, the corporate introduced Tuesday.

The transfer comes amid the coronavirus disaster through which many brick and mortar retailers have had to shut their doorways. An e-commerce technique has instantly taken on heightened significance and urgency for retailers. The disaster was the impetus for “advancing our plans to make [Google Shopping] free for merchants,” Google’s President of Commerce Invoice Prepared mentioned in a blog post. Nonetheless, the change will likely be everlasting and matches into the longer-time period imaginative and prescient for the corporate’s position in digital commerce.