Now you may retarget these heat customized audiences through Instagram placements or the broader community of placements throughout Fb, Messenger, and the viewers community for the next step in your funnel.

To serve middle-of-funnel and bottom-of-funnel advertisements solely on Instagram, use the Fb Advert Supervisor platform to create your advertisements. Select to use Handbook Placements and choose solely Instagram.

2 Examples of Sequenced Instagram Advert Funnels

By sequencing your adverts and retargeting based mostly on consumer interplay you may scale back the prices of the marketing campaign by focusing solely on the warmest prospects at every stage of the journey. Listed here are two examples to get you began.