You’ll then be prompted to choose the place you need the advert to ship individuals: your profile, your web site, or your direct messages. Your objective right here on the high of the funnel is to enhance the variety of individuals interacting together with your content material, not to generate leads or gross sales right away. I recommend sending individuals to your profile or Direct Messages. On this instance, I’ll be utilizing Direct Messages.

As you progress by means of the set-up interface, you’ll outline the viewers you need to attain. Select the settings that permit you to attain extra individuals together with your consciousness advertisements.