Person-generated content material can are available many types. One of the only methods to encourage it’s by means of competitions — providing prizes to clients that promote your product in some kind. You could possibly additionally use promotional hashtags on social media or preserve evaluate platforms the place clients can share suggestions about your product.

A technique or one other, getting your clients to actively promote your product on their very own offers a brand new diploma of trustworthiness and a comparatively cheap supply of potential visitors to your website.

As an example, Starbucks launched its #WhiteCupContest marketing campaign in 2014. Prospects had been inspired to draw no matter they felt like on the chain’s white cups. The winners’ designs can be used as restricted version templates for Starbucks’ cup design. In simply three weeks, the firm obtained over 4,000 submissions — producing lots of buzz and free promotion.