3. Emphasize humanity and generosity

We’re all going through attempting occasions, and shoppers want your model to strike a optimistic management observe. Ask your self, “What can we do?” — after which do it. Clients will bear in mind which firm stuffed meals pantries of their group, donated provides to hospitals, fed truckers or helped development employees or farmers.

4. Revisit your messaging combine

Now could be the time to modify your media combine of name, product and promotional messaging. Lean on model messaging extra closely. You probably have retail places, clearly talk modifications in hours in addition to measures being taken to guarantee the protection of retailer guests. Product and promotional messaging remains to be essential: Do not forget that even when some shoppers will not be shopping for proper now, they’re researching for future purchases. Don’t go darkish when it’s a chance to your model to shine whereas your rivals fade.