Most customers spend 75% of their time on the For You web page. An important comparability is that it’s someplace between the Instagram Discover web page and Fb’s information feed. You’ll see all kinds of content material right here, a few of which is tailor-made for you and a few of which is TikTok testing their algorithm. This feed will embrace in style content material, brand-new content material, and content material that will quickly go viral.

Simply do not forget that the extra time you spend on TikTok, the extra tailor-made your For You web page might be to you, your pursuits, and what you want to interact with.