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Google Cutting Up to 50% of Marketing Budget – Search Engine Journal

Journey Promoting Hunch Could Have Impacted Earnings

In accordance to a tweet by a search marketer aware of journey promoting, the collapse of journey associated promoting could also be one of the a number of contributing elements to a adverse drag on earnings.

When almost 10% of your online business is as a efficiency advertising and marketing provider to Expedia and Priceline, and so they cease promoting, the knock on results are robust: https://t.co/TKNFl3YgOs

Google shares are reported to be down by 2% in after hours buying and selling:

Google shares now down 2% after hours on information of advertising and marketing funds cuts, hiring freezes. https://t.co/BfKNWU2HLw