Google Covid-19 Marketing Strategy Playbook – Search Engine Journal
Three Phases of Marketing Strategy
The advertising and marketing technique is split into three levels:
Client Insights
The part for client insights is about understanding how client conduct has modified. That is tremendous necessary to everybody, from small companies transitioning to digital gross sales to affiliate entrepreneurs pivoting out of failed niches towards extra viable affiliate applications.
Search patterns and shifts in client conduct are information factors from which insights are derived.
Three Pandemic Associated Search Patterns
Google recognized three search patterns:
Instruments for Discovering Client Insights
Google recommends 4 instruments for figuring out search patterns that may assist present insights that may be utilized to a advertising and marketing technique.