1. Paid campaigns may be augmented by free listings

In the announcement put up, Google’s President of Commerce Invoice Prepared mentioned, “For advertisers, this means paid campaigns can now be augmented with free listings.” 

In different phrases, retailers can enhance their visibility and purchases from Google Shopping by opting into free listings, however the profit of pairing your paid and natural search methods is one thing SEOs are already intimately aware of. 

Loads of research have proven that each paid and natural listings are more practical after they’re proven collectively on the SERP than both kind of itemizing proven in isolation. That’s possible attributable to the halo impact, which says that an impression created in a single space can affect opinion in one other space.