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Free Listings on the Google Shopping Tab and Value of SEO

According to Google, rating on Google Shopping is predicated on a mix of advertiser bids and relevance. So, on the subject of free listings, displaying up for sure queries, and the place, relies on relevance — similar to conventional natural search outcomes.

What does this should do with SEO?

There’s been loads of discuss in the digital advertising world about Google making Shopping outcomes free, however does this have something to do with SEO? 

Whereas product feeds and Google Shopping have sometimes been e-commerce advertiser conversations, there are necessary implications for SEO.