Google will nonetheless cost retailers for prime placement (“promoted listings”) however the the rest of outcomes might be free, which is strictly how common Google search works proper now — Google doesn’t cost web sites to be included in Google’s index, however web sites will pay for placement at the prime of SERPs. 

“The line between organic and paid traffic is becoming blurry,” commented Clement, “it’s therefore key to adopt the right tools to embrace it properly!”  

How can retailers get their merchandise to indicate up in free Google Shopping outcomes?

According to Google, retailers can get their merchandise into the free part of Google Shopping by opting their product feeds into the surfaces across Google program. Present customers are already eligible, however can add further merchandise to their product feed — retailers could not have been paying for each product to indicate up in Google Shopping, however can now add them at no cost visibility.