Google Shopping has been round for twenty years however hasn’t been free for 8 years. Google was already planning on making the Shopping tab free once more, more likely to higher compete with the likes of Amazon, however superior these plans when COVID-19 hit.     

“People tend to consider Google’s recent announcement as a jump into the past when Froogle, their shopping property, was entirely free,” mentioned Lengow CMO Frederic Clement, “but that’s not the case, although it’s still an interesting move.” 

He continued, “Current advertisers may experience a small decrease in spending (if any!), as the Shopping tab accounts for a very small share of clicks. However, we may expect a more significant impact on the market, as it will bring more products to Google’s inventory.”