Investing in the channels that don’t shut off when budgets do

COVID-19 has hit lots of corporations arduous. That is very true for a lot of retailers who’ve been swamped attempting to complement their lack of in-store purchases with 100% on-line gross sales.

What’s Google suggesting as half of the answer? Free listings — one thing that’s already accessible to any web site in Google search. 

Model revenues will all the time be at the mercy of outdoors occasions, which means budgets will all the time ebb and movement. That’s all the extra motive to put money into channels that don’t shut off as quickly as you run out of price range.