4. E-commerce and SEO groups can’t neglect the on-site expertise

By Google making their Shopping tab free, customers have entry to extra merchandise than they did beforehand. In concept, this could make it simpler than ever for them to search out precisely what they need. This, in line with Yext’s VP of Business Insights Duane Forrester, has implications.

“Imagine a world where your customers are finding exactly what they want, when they want it. With this step, Google just made that even more of a reality, and consumers will come to expect this same level of access and information when they visit your website.”