For one factor, SEOs have entry to real-time searcher queries. This reveals what searchers are typing (or talking) into their search bars, from what kind of gadget, from what location, and how that’s altering on a day by day foundation — a goldmine for e-commerce groups. 

When the actual methods your potential clients are looking, you’ll be able to incorporate these into your product feed info. 

SEOs even have entry to structured data insights. If you happen to’re in a position to pair your structured information insights with issues like your rankings and clicks insights, you’ll have the ability to see what product qualities result in a better or decrease click-through price (CTR). Which will enable you to resolve which merchandise are strategic and price paying for placement, and which aren’t.