This might also come into play when you’re in areas like construction, maintenance, or conservation. The tools you use are important, and while you might be on the lookout for the most appealing deal, having to go back to the supplier repeatedly because tools keep breaking is going to rack up those costs.

Marketing Collaborations

A popular marketing method that you see in the digital age is working with influencers to have them share promotional offers with their audience. For many of their audience members, this might be the first time that they’ve heard of your brand. This is important, because while those people might not typically be a part of your target audience, they might feel more inclined to see what you’re all about if they’re told to do so by a voice that they trust – that of the influencer.