“This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.” – Jack Canfield, Director of Product Administration, Ads Integrity

We’ll proceed to observe this growth because it unfolds.

As we speak’s announcement could be discovered here, with additional info on this system here.