Attraction advertising and marketing helps you set your model aside from rivals by focusing advertising and marketing efforts on what makes your services or products the extra engaging choice.

Inbound advertising and marketing is instance of attraction advertising and marketing — as an illustration, if I’ve acquired a ton of high-value content material from a model, together with weblog posts, ebooks, and webinars, then I am extra attracted to that model when it comes time for me to buy a services or products that aligns with theirs.

Dwelling Depot is instance of attraction advertising and marketing. The house provide firm gives weekly classes and DIY workshops on how to use their tools, providing free worth to prospects with out forcing them to buy something. These weekly lessons builds loyalty and belief, which makes their services or products extra engaging to their viewers, and extra possible to buy from them.