A part of maintaining loyal clients engaged within the time of COVID-19 will imply being empathetic to their present monetary conditions. Startups, particularly those who present services or products to their friends, needs to be cognizant of the brand new financial realities of their core buyer base and attempt to fulfill the outdated Silicon Valley ethos of offering extra worth than you ask for in return — that worth proposition needs to be conveyed in your marketing campaigns as nicely.  

Speaking your appreciation to loyal clients by promotions or referral packages can assist set up belief and guarantee their allegiance when instances are good once more. Nevertheless founders should be conscious that extreme reductions can lead clients to devalue your product of their minds, negatively impacting their willingness to pay extra when costs return to regular.