HubSpot, a publicly traded marketing software program firm, was simply two years outdated when the 2008 recession hit. According to their first gross sales individual, Mark Roberge, their largest problem throughout that disaster was speaking that HubSpot wasn’t only a “nice to have” product, however relatively a “must have” one. By centering consideration on its core product’s worth proposition (“more quality sales leads”), and never being lured in by short-term positive aspects, Mr. Roberge and the remainder of his staff had been in a position to lead the corporate out of the recession and proceed to snatch up market share.