The worst factor an organization can do throughout a downturn is go utterly darkish. 

Focus marketing efforts on core merchandise and clients

Throughout instances of financial uncertainty, entrepreneurs could possibly be forgiven for utterly re-focusing their marketing technique, product traces, and even buyer base, in an effort to make much-needed however however short-term positive aspects. (To be clear, this doesn’t refer to the 1000’s of companies who’ve graciously re-tooled their operations to present a lot wanted private protecting gear (PPE) to healthcare staff combating COVID-19).

This technique is shortsighted and will show detrimental. As a substitute, entrepreneurs and entrepreneurs ought to deal with the worth proposition of core merchandise and double down on marketing efforts to key clients and market segments.