Whereas we live by a illness outbreak the dimensions of which we haven’t seen in over a century, and the true financial impression of the virus may probably not be revealed for years, it’s useful for startup founders to mirror on previous financial crises to assist them guide their companies by this one. 

By being surgical with marketing price range cuts, doubling down on messaging for core merchandise and clients, and responsibly acknowledging the present disaster in your communications whereas not being enveloped in it, startups will come out stronger ultimately. 

This text was Co-Authored by Jim Glade