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An entrepreneur’s guide to long-term marketing strategies amid COVID-19 

Nevertheless, some companies are coming beneath fireplace within the media for half-hearted reduction efforts, or repackaging present merchandise or presents in a humanitarian gentle when not merited. 

For instance, Tesla was lately embarrassed for saying that it had procured 1,225 much-needed, FDA-approved ventilators for hospitals. In desperately quick provide, ventilators are used to assist stabilize sufferers whose lungs are severely affected by the virus. Information reporters would quickly uncover that what Tesla really delivered to hospitals had been BPAP machines, non-invasive ventilators that individuals with sleep apnea use, not the kind required for intensive care models.