As we’re all adjusting to the new norm amidst the COVID-19 pandemic, one factor is for sure:  change. For now, information conferences and public occasions are “out” and all issues reside streaming and digital are “in.”

As communications consultants, we’re serving to companies rethink and alter their communications methods to get via these difficult occasions.  Thomas/Boyd Communications provides recommendations on find out how to adapt to vary and talk successfully throughout this disaster.

Follow the Fundamentals

Although it’s a distinct time, proceed to stay to the fundamentals and start by asking the following questions to assist map out your technique.

• How is COVID-19 impacting services or products?
• Which goal audiences are being impacted?
• What are the key messages to speak?
• What are the greatest channels to speak messages to focus on audiences?

Working with the Information Media

Whereas the media is closely centered on COVID-19 associated tales, they’re additionally hungry for “feel good” tales – companies serving to the neighborhood, neighborhood members serving to the neighborhood, organizations thanking well being care staff and first responders, and so forth. The media can also be in search of consultants who can present perspective on COVID-19 associated points. Since information departments are already brief staffed and now some reporters are being furloughed, creating a decent, newsworthy pitch and packaging a stable story will make or break your probability of getting coated.

It’s vital to routinely monitor information protection to find out what’s trending, decide the “temperature” of the information local weather and to uncover alternatives for information protection.