6 Ways to Build Brand Authority With Content Marketing
Let’s look at a study we did for The Interview Guys, as an example, which involved analyzing the U. S. Bureau of Labor Statistics’ Occupational Requirements Survey to identify the highest-paying jobs that require the least amount of experience. Here’s one of the graphics from the report:
The study got media coverage on CNBC, Reader’s Digest, MarketWatch and more, earning extremely high-value dofollow links. But take a look at how The Interview Guys are mentioned in the articles:
By supplying new insights, The Interview Guys are positioned by the writers as the source of the information, which is an extremely authoritative way to be referenced.