Use high-quality images and make your headlines bold. Ensure there is adequate whitespace for effortless scanning and use short subject lines. Also, make your CTA buttons big enough for easy tapping. Most importantly, select the best alternative that can provide you with a user-friendly interface and excellent features at a budget-friendly cost.

With email marketing services such as MailChimp, you can check how your messages appear on a wide array of devices and in various inboxes, including Outlook 2011 or Gmail in Chrome browser, and ensure your designs display appropriately.

Alternatively, you can utilize responsive designs to craft your emails, especially if you aren’t employing any email service to check how your message will display on a variety of devices. Implementing a responsive design in all of your emails can significantly increase your mobile click-to-open rate (CTO).