Remember if your current subscribers are forwarding your emails and sharing your content, that’s a clear sign that they are becoming your brand’s ambassadors and driving leads towards your business.  So how do you increase your forward/share rate? By creating high-quality content that users can put into practice, creating infographics, triggering emotions, making the most out of trendy topics, adding fun into your content, using video content, and more.

A study from Litmus and BlueHornet reveals that 71 percent of users will delete an email right away if it fails to display properly on their mobile devices. To keep your emails from heading directly to the trash, it’s wise to concentrate on developing stunning and highly engaging email content that’s optimized for mobile devices. Choose a single-column design that facilitates seamless vertical scroll.